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Prudence in her studio - Prudence Millinery

Prudence designed her first collection for spring 1990 under her own label, Prudence Millinery. All of her hats are made in the classical manner using only traditional millinery techniques. She received orders from Bergdorf Goodman and Henri Bendel both in New York.

In November 1990 she was asked by London designer Vivienne Westwood to create the hats for her autumn / winter 1991 collection and has  been working with Vivienne ever since. 

She was also asked to design models for Balenciaga in Paris.

In May 1991 she had her first international cover for Italian Vogue with a hat from her spring collection gracing the head of supermodel Linda Evangelista. After that followed many photographs and articles for various magazines and newspapers such as  L’ Uomo Vogue,  British Vogue, Vogue Italia,  Vanity Fair,  Elle,  W and Harpers &  Queen. In 1993 she began designing ladies hats for Bond Street hatter Herbert Johnson and in that same year designed a spring collection for Josephin Knightsbridge. 

Prudence now also designs and produces couture hats for men following the success of the Vivienne Westwood MAN collections and in winter 1996 Prudence and Vivienne Westwood won the Best Accessories Award for the MAN couture hats by the Fashion Council of America

Prudence worked with Tom Ford at Yves Saint Laurent and Gucci. She designed and produced all the prêt-a-porter hats for YSL Rive Gauche in Paris for men and women.     

Prudence has also designed hats for Sir Hardy Amies, London. She has also designed and made hats  for such people as Jerry Hall, Rachel Welch, Diana Princess of Wales, Joan Collins, Hugh Grant, Lady Snowden, Linda Evangelista, Dior model Bettina, best-selling American author Nancy Friday, Duran Duran’s Simon Le Bon and  The Sex Pistols. She has created two collections for Balfour Hats and designed an exclusive collection for the store Le Bon Marché in Paris.

Prudence designed knit hat collection with Yoshikawa – boushi Inc. in Japan, which were sold throughout Japan at select United Arrows branches.

Prudence collaborated with French sportswear label Lacoste designing and producing women’s caps and bands for the spring / summer 2006 collections in New York.

Prudence designs collections of hats for Weave Toshi sold exclusively at CA4LA and Test shops throughout Japan since autumn / winter 2006. 

Prudence designed and made hats for French designer Charles Anastase from 2007 to 2011.

Prudence designed two hats for the 2008 advertising campaign for Lavazza coffee. Her hats are featured in the ads for October and March in Lavazza 2008 calendar.

Prudence worked in collaboration with Hankyu Department Store Company in Japan, designing and creating an exclusive collection of hats for the Japanese market. 

In spring / summer 2008, 2009 and 2011, Prudence designed and created hats for Hector Castro at Biba and for Julien MacDonald.

Prudence’s hats for Vivienne Westwood have been featured in Sex and the City 1 and in Sex and the City 2, the movies.

Prudence designed and made hats for Swiss born designer Saro in autumn / winter 2009 and 2010.

Prudence’s hats can be seen at the exhibition An Anthology by Stephen Jones at the V&A Museum in London, (Victoria & Albert Museum, Porter Gallery) which is now touring the world (Australia, USA, China, Japan, etc.)

Prudence designed hat collections for women for the Liberty London store in 2010.

Recently, Prudence designed and made hats for Italian label Les Hommes for men spring summer 2013.

Source: Wikipedia

Prudence Millinery Official Website:



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